How do I tell the story of my business?
Since its creation, the real estate developer Care Promotion has made well-being and health in the broad sense its DNA, which is reflected in the idea of “taking care”. A visionary approach, adopted well before the start of the health crisis and the rise of health issues in public debate.
"The need for Care Promotion: highlighting its corporate culture, differentiating offers, structured around its Purpose, and a relevant message to communities. The challenge: recalling and emphasizing the close links between housing and health and positioning yourself as an expert at a time when the competition is seeking to ride on the same theme."
Marsatwork worked on the creation of the label and imagined, with Care, a set of content, from a health book to an expert podcast. We also participated in the development of language elements and managed press relations, with the assistance of a partner agency.
On the coworking side, Marsatwork participated in the launch of the Enbâ operation, which guarantees the systematic installation of coworking spaces on the ground floor. This gave rise to in-depth reflection on the issues that emerged with the increase in teleworking: isolation, disconnection from one’s team, difficulty separating professional and private life, rooms and equipment not suitable for work, etc.
These are the words chosen by the Erilia teams, after a long consultation process and numerous workshops, to define its Purpose. This commitment, at the heart of the company’s project and its manifesto, allows it to inaugurate a new phase of its communication on the theme of impact: impact of housing on everyone’s life, on employment, on the environment, on the attractiveness of territories… A change marked by a complete graphic overhaul of the brand: logo, new signature (“Our housing has impact”), new graphic charter…
Results
- Better brand positioning
- Naming
- Harmonization of communications
