How to enhance the identity of a territory?
The economic development of a region is played out through a wide variety of actions and actors. This is why 50 people came together to write a story together and speak freely about values. By organizing this collective time, Marsatwork deployed different design thinking methodologies to create usable content, and prepare the branding phase of the development agency which was still called ARII…
"Our previous name, ARII, was a not very evocative acronym. We needed a name that immediately speaks to the economic development of the region and that enhances our territory."
After a nominal research phase, the risingSUD brand was born and was embodied through a new logo, a graphic charter, a film and a manifesto. A complete new identity which was revealed to stakeholders (collaborators, partners) and which remains, to this day, that of the development agency.
Results
- Highlighting a territory
- Creation of a unifying brand
- Co-construction for better team ownership
