Transform a reason for being into a love brand
Defining a specific purpose makes it possible to support a company’s corporate communication, to give it a direction and to guide its CSR policy.
A pioneering agency in the implementation of the Pacte law, Marsatwork successfully supported the Eaux de Marseille group, a subsidiary of Veolia, in identifying its values and writing its mission.
"For a company that is part of the daily lives of hundreds of thousands of local residents, the Purpose must be universal, sound self-evident without being too easy."
Work co-constructed with the group’s stakeholders (from interviews, workshops, meetings with customers, etc.), the first part of our mission led to a repositioning of the brand which supplies water to more than 2 million people.
A phase which notably made it possible to validate an essential point: the awareness shared by all of the impact of water and its preservation. Symbol of a brand overhaul, the slogan “Our territory is so precious” has become the signature of Eaux de Marseille.
A sentence which affirms the company’s commitment to both health and ecology, the general interest as well as the preservation of the territory, environmental standards, water quality, consumer well-being and the expertise of employees.
- Highlighting the employer brand
- New signature
- Reinforced territorial anchoring
- CSR communication
