Are you surprised? Recruitment is becoming more and more complex, each individual aspires to give a deep meaning to their work, and issues related to climate, ecology and social aspects are at the heart of concerns. It is certain: it is imperative to cultivate your employer brand. The figures speak for themselves.
1/ Strengthen your reputation on the job market
Investing in an employer brand strategy means ensuring that you control your image, stand out in your sector and share the right messages to attract the right candidates.
2/ Make candidates want you
And by candidates, we mean all active employees. In fact, 84% of employees would be willing to change jobs to join a company with an excellent reputation! That’s as much chance of attracting these new talents to you.
3/ Retain and engage your employees
Attract talent, of course, but don’t lose those already there! Working on your employer brand strategy means, on average, 28% less turnover. Valued employees who find meaning in their missions are more likely to stay, commit to their company to the point of becoming ambassadors.
4/ Reduce your recruitment times and costs
A strong employer brand means 50% more qualified applications(1). A huge time saver, and therefore money! Indeed, capitalizing on your employer brand means reducing the cost of hiring a candidate by 43%(1).
5/ Boost your performance
A team that is committed and proud of its company is a high-performing team. The employer brand directly influences the creativity and productivity of your teams: + 17% for committed employees.
6/ Sustain your business
The employer brand is your DNA, your culture, a strong corporate story that stands the test of time, inspires and is not forgotten. It knows how to reinvent itself in a world in perpetual motion.
7/ Participate in a greater cause
It also means participating in the renewal of our collective imaginations in favor of models that make sense and that are part of a reality synonymous with emergencies.
Employer branding goes beyond the basics and the usual clichés (yes, we are talking about table football), and does not only respond to recruitment issues. For it to be effective, it is essential to build a narrative ecosystem that sincerely carries the DNA of your corporate culture. Tell your values and your purpose! Our experts are here to help you.
