A game and an app to raise awareness of eco-friendly actions
As manager of the French electricity transmission network, RTE carefully monitors the country’s consumption levels to ensure continuous access to reliable electricity supply while responding to the challenges of the ecological transition.
Faced with the energy crisis, RTE is committed to offering a resilient electricity system and seeks to limit electricity waste with the aim of achieving carbon neutrality in 2050.
"Ecowatt was originally created to encourage users in Brittany and PACA to reduce their electricity consumption in the event of overload. Faced with increasing needs and the rise of renewable energies, we wish to extend our action to encourage them to fundamentally change their consumption behavior. How to go about it?"
To help the French better control their electricity consumption, RTE has developed in partnership with ADEME a citizen system allowing them to visualize their consumption level in real time: Ecowatt.
In a desire to sustainably change habits in terms of energy expenditure, RTE asked us to find an effective behavior change tool towards more ecological and responsible consumption.
Because children are often the first to be sensitive to ecology, it is through them that behavior at home in terms of electricity consumption will change. monecowatt.fr allows you to follow your consumption in a fun way while giving forecasts for each municipality, like a real weather forecast.
The Marsatwork team has created a gamification on website and mobile application as well as a card game to help young and old alike learn good practices and eco-gestures recommended by ADEME, by hunting for Miniwatts, small imaginary characters that appear as soon as we consume electricity.
In addition to the responsive site designed to adapt to all screens, our support consisted of launching and promoting monecowatt.fr on social networks, in schools and day centers. A lot of content was produced for the animation of Facebook pages in preparation for the national deployment of the system.
Results
- An educational and fun game to learn while having fun
- A large-scale test before a national deployment
- Anti-greenwashing tips
