Create an offer that makes sense thanks to the reason for being
The definition of a reason for being is the result of a consultation process which allows us to extend an authentic and engaging approach.
At Corania, for more than 80 years, passion has been anchored in a DNA focused on quality cosmetic products, original and made in France. An essential component at the heart of which is an identity and a clear mission that distinguishes it from other brands.
"We are seeing a real transformation in consumer expectations which is accelerating with the market context: a search for consumption that has more meaning (experience, eco-responsibility, simplicity, traceability). Now is the time to offer a differentiating perfumery offering, with the creation of a brand that resonates with these new expectations."
In a spirit breaking with traditional communication in the sector, we supported Corania in the creation of its new perfume brand Ynepsie, from the naming to the visual identity, including a manifesto film that shakes up the codes of the sector.
After consultation and workshops to define its purpose, Marsatwork worked on the fundamentals of the brand in order to write its positioning and translate as closely as possible what makes it unique: an exceptional collection developed by two creator-perfumers who had carte blanche to offer complex and surprising fragrances, without a muse.
Results
- Consultation and workshops to define the purpose
- Naming
- Creation of the identity and packaging of a new range of perfumes
- Production of a manifesto film
