A new identity for the multi-energy supplier
Branding depends on the way consumers, customers and employees perceive the company. It’s an interface. In other words, the face of the brand.
In the case of Evole energies, multi-energy suppliers operating on a local and regional scale, Marsatwork supported the company in the branding of its diversification and its energy transition, the fossil part of its activity being doomed to disappear. It was a question of overhauling the brand’s identity so that it took into account its involvement in renewables and the recovery of waste.
"We contacted the Marsatwork agency to help us build a branding in line with the vision of our company and that of our employees. The prior work on the brand platform and purpose allowed us to move faster."
From writing a reason for being to complete branding, Marsatwork followed the company step by step in its thinking. Based on interviews with employees, managers and partners, the agency produced a new brand platform and identified all the values that run through the group.
A positioning strategy was then defined: new logo, new name, new signature… Among the deliverables, three films (corporate film, manifesto film and employee film) made it possible to express the company’s DNA. Images that highlight values shared by the teams, and a real sense of pride.
Our deliverables
- Writing the reason for being
- Manifesto
- Branded platform
- Visual identity
- Website
- Movies
