Becoming a mission-driven company: how to go about it?
The first social landlord to become a mission-driven company, Erilia is one of the emblematic clients of the Marsatwork agency. For several years, the lessor has cultivated its image as a committed actor and sent a strong message to communities. “Making housing accessible to all to change life and contribute to the attractiveness of territories”: these are the words chosen by the Erilia teams, after a long consultation process and numerous workshops, to define its Purpose.
"Originally, we had a recruitment and employer branding problem. But very quickly, we realized that in-depth work could help us position ourselves better. We wanted to become a mission-driven company."
“Making housing accessible to all to change lives and contribute to the attractiveness of territories”.
This commitment, at the heart of the company’s project and its manifesto, has enabled it to inaugurate a new phase of its communication on the theme of impact: impact of housing on everyone’s life, on employment, on the environment, on the attractiveness of territories… A change marked by a complete graphic overhaul of the brand: logo, new signature (“Our homes have impact”), new graphic charter, web documentary…
Results
- Better dialogue with communities
- Reinforced employer brand
- CSR signature and communication
