Wall Street English
Boosting an iconic brand
The history of Wall Street English is rich and many still remember the famous “Do you speak English? Yes, I speak Wall Street English”. The challenge was therefore to deploy a powerful, adaptable communication concept in line with the group’s ambitions.
"Do the French speak English? Despite their bad reputation in this area, they don’t defend themselves that badly. with the infallible Wall Street English method. By finally speaking English, new possibilities open up before them. This is what we wanted to highlight with this campaign."
Marsatwork project manager
During a first phase, we carried out interviews and workshops involving numerous employees. Result ? A new slogan that hits the mark (“And the French speak English.”) and a campaign broadcast since 2021 on posters, radio, digital and on Billboard TV.
To embody it, we chose smiling individuals, happy to be able to express themselves in English, both in their work and in their leisure time.
Results
- New signature
- Brand repositioning
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Highlighting the method
- Employee support for the campaign
