Internal communication: better engagement and loyalty
Creating a continuous dialogue between different professions of origin and between territories far from each other is a real challenge… For several years, Marsatwork has been running the internal media of the Caisse d’Epargne CEPAC, the second national bank after that of Paris. With the help of our editorial teams and our consultants, our CEPAC Media content strategy is designed to provide keys, share good practices and promote teams.
"After an intensive expansion phase, we had the challenge of bringing together new banks and new teams who had joined the group. The particularity of this integration was to affect several continents, Caisse d’Epargne CEPAC now having 30% of its activity and employees in Overseas."
With a wide diversity of sections and formats (“Photomaton”, “A café with…”, “Datafocus” or the monthly talk show “CEPAC and you” presented by journalist Elsa Charbit…), CEPAC Media mixes live broadcasts, feature articles and snack content. Unifying, efficient, useful and lively content.
- Better internal communication
- Team valuation
- Easy information sharing
