Transform the CSR report into a new company story
The CSR (Corporate Social Responsibility) report has long been a very administrative and technical document, intended for internal communication. Today, this document is changing its usefulness.
"Marsatwork was the ideal partner to challenge us and support us in developing a more embodied story through the brand, its collaborators and partners, in a document accessible to all and learners."
Many companies want to make it a real communication tool, aimed at a broader target: influencers, journalists, employees and ultimately… customers and consumers.
Our interlocutors, at Yves Rocher, arrived with a precise idea of the document sought: a report that can be leafed through like a magazine, at the same time visual, accessible, interesting in the approach and very demanding in terms of the facts reported.
We wrote a captivating story, thanks to a unity of place (La Gacilly, Breton cradle of the brand), embodied words (a series of interviews) and a narrative arc (“from the plant to the skin”).
Results
- Intense dialogue made easy
- More credibility for the brand
- Anti-greenwashing tips
- Eco-design advice for a reduced carbon impact
