Utility and anchoring as a corporate message
With the signature “Committed to you”, Caisse d’Epargne Cepac positions itself as a partner of its customers and relies on this promise to deploy all its institutional campaigns, films, press announcements, etc. An entirely new site, backed by latest generation technology, has also been developed by Marsatwork.
"Beyond our 1.5 million customers, we finance economic, societal and environmental projects. As we underwent a transformation of our business, we sought to build a brand territory of our own."
As part of the bank’s institutional communication, our role as a consulting and creative agency is to identify stories capable of illustrating concrete actions. Give them body and form through content adapted to each communication channel. Marsatwork thus produces various reports on the bank’s activities, prepares its commercial conventions and presents all the branding of the brand: POS, cars, sponsorship, etc.
Finally, Marsatwork supported the bank at an exceptional moment in its history, deploying all its communication in connection with its official sponsorship of the Paris 2024 Olympic and Paralympic Games.
- A local concept aligned with the national signature
- Reinforced Storytelling
- Coherent visual communication across all media
- Paris 2024 support
