When corporate communications, CSR communications and product communications are closely linked…
Crédit Agricole Immobilier’s residential programs each have their own identity, their promise, their atmosphere, their targets… However, the brand is a guarantee of assurance and pride for all employees. By working on a common and modular charter, Marsatwork has provided the creative guidelines necessary for local and identifiable communication.
"The idea was to create a common framework to professionalize and standardize all the group’s speaking engagements. Also, a CSR component made it possible to set the framework for Crédit Agricole Immobilier’s environmental claims."
Also, the creation of the “Nature in the city” program and a reflection on the “hostile stories” affecting Crédit Agricole Immobilier led the agency to propose a set of best practices in terms of environmental claims. Avoiding greenwashing is essential today, both from a legal point of view and from a customer trust point of view.
- Corporate communication
- Product branding
- Safe environmental claims
- Reinforced sense of belonging to the group
