This is not a manual of good conduct.
The Art of New Stories opens the way to conscious and sustainable imaginations, compatible with planetary limits.
In these 100 pages…
– disaster scenarios, sometimes necessary to integrate new realities and future risks,
– an analysis of collective frescoes and the enthusiasm they cause,
– a long interview with Emery Jacquillat, the boss of Camif who, by renouncing “Black Friday”, wrote a new page in the story of success in business
We also talk about it…
– the importance of mastering the substantive subjects to talk about the climate as much for journalists as for all storytellers (with the journalist Vincent Giret, former news boss of Radio France),
– the distribution of speeches, between the communication services and the CSR services, on the new stories of the company,
– long content to avoid the pitfall of simplification (with Marie Kock, essayist).
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