This is not a manual of good conduct.
The Art of New Stories opens the way to conscious and sustainable imaginations, compatible with planetary limits.
In these 100 pages…
– disaster scenarios, sometimes necessary to integrate new realities and future risks,
– an analysis of collective frescoes and the enthusiasm they cause,
– a long interview with Emery Jacquillat, the boss of Camif who, by renouncing “Black Friday”, wrote a new page in the story of success in business
We also talk about it…
– the importance of mastering the substantive subjects to talk about the climate as much for journalists as for all storytellers (with journalist Vincent Giret, former news boss of Radio France),
– the distribution of speeches, between the communication services and the CSR services, on the company’s new stories,
– long content to avoid the pitfall of simplification (with Marie Kock, essayist).
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